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Lledo ™ Promotional Models About Lledo ™: Lledo ™ Days Gone Models
 
Lledo was started in 1982 when Jack Odell (who was the ex-president of Matchbox) along with Bert Russell set up a new diecast model company which they named Lledo.  The name 'Lledo' came from Jack Odell's war days when he was based in the African desert.  In order that he wouldn't forget his wireless call sign, he reversed his surname and hence became known as 'Lledo'.

During 1982 Jack and Bert bought up some of the machinery from the now redundant Matchbox plant when it was bought by Universal in Hong Kong and set out to create what became known as the "Days Gone" range of models.
LP058 - South Staffs Water
LP058 - South Staffs Water
Around April 1983 the first deliveries of the "Days Gone" range of models were shipped, soon after this, in order to further support the range required by the avid collecters, the company turned to the promotions market and started offering the models to companies as a quality, British made vehicle to carry logos for gifts, product launches and special promotions etc.  These promotional models were mostly produced in limited edition runs of 500 or 1000 models.
LP006 - Hanovia Lamps
LP006 - Hanovia Lamps
The sixth type of Lledo model to be produced (the classic Model 'T') was an instant hit and remains one of the most popular and sought after model types throughout the Lledo range.  As more and more models were introduced and the collector base grew many more companies began to see the potential for commissioning their own promotional models and the Lledo range became increasingly popular.

Since 1999 the Lledo factory in Enfield, England has ceased producing Lledo models and the new owners, Corgi, now manafacturer Lledo models in China.  Because of this the earlier models that we, LledoModels.com sell are often more sought after on the collectors market.
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